Jen Prosek on Brand, Reputation, and Growth in Private Markets (EP. 33)

In this episode of CAIS Live Conversations: Building With Alts, recorded live at CAIS Summit 2025, Alex Cavalieri sits down with Jen Prosek, Founder and Managing Director of Prosek Partners, to explore how brand, reputation, and communication have become important drivers of growth in private markets. They chat through why private market firms can no longer operate quietly, how the wealth channel is changing expectations, and what advisors and asset managers should know about visibility and trust.  

Chapter 1: An Accidental Entrepreneur [00:01:49]
Jen shares how an unexpected career path led her into building a communications firm focused on financial services and private markets.

Chapter 2: When Defense Stops Working [00:03:52]
Why the financial crisis forced firms to rethink silence-first communications—and what changed after.

Chapter 3: Why Wealth Is the Biggest Tailwind [00:08:53]
How private market firms began realizing brand matters once wealth entered the picture.

Chapter 4: Institutional vs. Wealth Marketing [00:13:45]
Why reaching advisors requires a fundamentally different approach.

Chapter 5: Nailing the Narrative [00:16:36]
Jen explains why simple, differentiated messaging beats complexity in private markets.

Chapter 6: AI and Reputation Management [00:20:32]
How AI is reshaping perception, trust, and the future of reputation for firms and leaders.