Brains

Writing Books with James Clear and Mark Manson

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Jul 17, 2021
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ADVICE

Create Contrast

  • Create contrast and surprise by juxtaposing unexpected elements in your writing.
  • Concisely deliver this contrast to maximize impact and memorability.
ADVICE

Concise Language

  • Use concise language to allow readers to connect with your ideas.
  • Letting readers finish the puzzle increases engagement and buy-in.
ADVICE

Continuous Improvement

  • Strive for continuous improvement in every aspect of book writing and marketing.
  • Small improvements can compound into significant results.
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