The Kraft Your Life Radio Show - live empowered & trusted. The Invisible Math of Great CEOS | #138
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Mar 16, 2026 
Alex Bridgeman, founder of Airframe Group and host of Think Like an Owner, studies founders who build durable companies. He explores customer obsession as a multi-billion dollar strategy. He unpacks patterns like prioritizing margin over vanity metrics, delegating to make businesses owner-independent, and the identity shifts of stepping away from a company.
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Bootstrapped First Episode In A Mall
- Alex Bridgeman started Think Like an Owner by cold-calling Trish Higgins and recording the first episode in a noisy shopping mall food court.
- He edited early episodes himself, then quit his wealth management job during COVID after securing three sponsors and launched the podcast full-time before getting married two days later.
Customer Obsession Scales From Founder To Culture
- Founders who build durable companies are intensely customer obsessed and routinely spend time with customers personally.
- Example: Henry Schuck of ZoomInfo replied to customer complaints on Twitter and fixed issues within minutes, setting an ethos that no one is above talking to customers.
Make Values Real With Concrete Examples
- Do prioritize healthy profit margins and concrete examples for core values instead of fluffy statements.
- David Neeleman sent weekly company emails highlighting one employee story to show what customer-first values look like in practice.