No, podcasts aren’t “video-first”

Sponsored by CoHost. Stop guessing what holds listener attention. CoHost’s consumption metrics reveal where listeners stay engaged, where they leave, and which episodes actually deliver value.

• With all the excitement about video podcasting this week, you'd be forgiven for thinking that podcast consumption is now video-first. New US data released today by Triton Digital says that it isn't: only 7% of people exclusively watch podcasts; 80% of podcast listeners both watch and listen. The data is part of Triton Digital's 2025 Podcast Report, which is a free (with registration) download. Triton Digital's Omny Studio was a launch partner of Apple Podcasts new video service) earlier this week.
• Crooked Media podcasts will be shown on US news channel MS NOW, in a new deal starting next weekend. Saturdays at 9pm ET, a specially produced show for the news network will include clips of a number of Crooked's US shows. MS NOW is what was once MSNBC.
• The Ambies have announced that Kara Swisher will receive the Governors Award, recognizing meaningful contributions to the growth of podcasting. TPA will also posthumously honor Reggie Ossé with the Impact Award, celebrating his lasting influence on cultural storytelling and the evolution of the medium.

> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.

Classifieds - your job or ad here

• Pitch Brands That Already Sponsor Podcasts — Access 14+ handpicked brands already sponsoring podcasts. Includes decision-maker email + LinkedIn. Get the list free.
• 2026 Women Podcasters Awards — If you are a woman Podcaster, Producer or Expert Guest, you are invited to submit your nomination today. Our mission is to elevate women's voices globally and within the podcasting industry.
• 🎙️ Grow Your Podcast on Player FM — Put your show in front of engaged listeners on Player FM. Simple setup, flexible pricing, and real results for podcasters ready to grow. Get your campaign running today!

Gold supporters: Buzzsprout, Mowpod, The $100 MBA, The Podglomerate, Cloud10, Cohost, Magid, The Content Creator's Accountant, Libsyn, Sounds Profitable, PAVE Studios, RedCircle, Podscribe, Simplecast, Audiohook, audioBoom, Jar Podcast Solutions, Awesound, We Edit Podcasts, Acast, Podpage websites

Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, PodAnalyst, Blubrry, Truefans, Companion Arts, Podium , Jonekiri, Frequency, Voxtopica, Tink Media, Locked On Podcast Network, Ausha, Podcast Movement, The Roost, Compliance Podcast Network, Huberman Lab, POW PR, ARN's iHeartPodcast Network Aust, Red Seat Ventures, The Podcast Haven, SoundStack, Castbox, Araeya Media, Health Podcast Network, Transistor, Double Elvis Productions, Diversion Podcasts, Rhapsody Voices, Lemonada Media, CreatorX, Rephonic, Jam Street Media, Sonic Influencer Marketing, Headliner, Content10x, Podcast Partnership, Cleanfeed, Podigy, Adopter Media, Lower Street, Revolver Podcasts, School of Podcasting, Signal Hill Insights

Our supporters pay for Podnews, so everyone can read it. Join them today.