Transcript

Uncrowd’s Friction/Reward Index, or FRi, platform answers retail's most fundamental question, “Why do customers choose retailer x over retailer y?” It then shows exactly how to win in more shopper missions, identify safe cost reductions, and optimize operations.

The Friction/Reward index is fundamentally about showing when and why a customer will prefer you to a rival. In the era of total and easy access to competing choices, knowing where you stand among those choices is your number one priority.

• Uncrowd online
• Uncrowd's offer on the Azure Marketplace

Guests

Richard Hammond

Richard is the Uncrowd’s CEO and the leading global expert on friction versus reward. He is the author of both Friction/Reward and Smart Retail.

Richard on LinkedIn
Uncrowd on LinkedIn