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Why The New Yorker Was The Right Home
- In The Dark chose The New Yorker for its commitment to longform investigative reporting.
- Madeleine Baran and Samara Freemark valued The New Yorker's expertise in months-long reporting and narrative storytelling that elevates complex investigations.
Storytelling Matters As Much As Reporting
- Storytelling quality mattered as much as investigative rigor to the team.
- They argued that even deep reporting fails if the story isn't well told, so the New Yorker's narrative skill was a decisive factor.
Use Network Resources To Expand Formats
- Leverage a larger media network to expand formats beyond audio.
- Joining Condé Nast Entertainment gives In The Dark access to video, film, and production resources to experiment with new storytelling forms.