Can Substack Replace Your Social Media Strategy in 2026?

If you’re feeling burned out on social media and tired of battling the algorithm, it’s time to consider building something you own—like Substack.

In this episode, I’m joined by Jim Fuhs, a seasoned digital marketing strategist and Marine Corps veteran who’s gone all in on Substack. We unpack how this platform has evolved far beyond a newsletter and why it might be the most strategic move you can make in your marketing right now.

Here’s what we cover in this episode:

• What makes Substack a powerful multimedia publishing platform
• How to build a loyal email list without burnout
• The importance of owning your content and audience
• Creative ways to repurpose your video, podcast, and written content
• Avoiding common Substack mistakes that lead to early drop-off
• How consistency and community create long-term marketing wins

Timestamp:

00:00 Introduction to Substack and Its Relevance

01:10 Meet the Guest: Jim Fs

02:04 Jim's Journey with Substack

04:45 Exploring Substack's Features

09:05 Substack as a Multimedia Platform

14:38 Maximizing Substack's Potential

25:32 Common Mistakes and Best Practices

30:09 Conclusion and Final Thoughts

32:38 Outro and Call to Action

Whether you’re a content creator, coach, or business owner, this episode will help you take control of your marketing strategy in 2026.

Visit Jim Fuhs online:

Substack: https://jimfuhs.substack.com/

LinkedIn: https://www.linkedin.com/in/jimfuhs/

Youtube: https://www.youtube.com/dealcasters

Podcast: https://podcasts.apple.com/us/podcast/dealcasters/id1554420305

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocial.com/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

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