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Money Becomes The Worldmaking God
- Capitalism functions as an enchantment by making money the moral and ontological arbiter of reality.
- McCarraher uses economists' 'effective demand' to show market existence depends on money, effectively deifying currency.
Capitalism As Spiritual Formation
- Mammon in the New Testament is a spirit or demon that promotes acquisitiveness and endless dissatisfaction.
- McCarraher says capitalism is also a moral formation: advertising acts as iconography selling a way of life, not just goods.
Early Church As Small C Communist Prototype
- The early Christian practice of holding goods in common shows small-c communism as the church's political unconscious.
- McCarraher stresses Acts depicts voluntary sharing distributed 'according to need', distinct from modern Marxist state communism.