Optimize to Monetize Email Deliverability in 2026: How to Get More Opens, Clicks, and Sales with Cheryl Rerick
Email marketing is still one of the highest-converting strategies for coaches and course creators, but email deliverability rules have changed.
If your emails are landing in spam, going to the promotions tab, or your open rates suddenly dropped, this episode breaks down what’s really happening inside the inbox in 2026.
In this episode of the Optimize to Monetize Podcast, Michelle talks with email strategist and deliverability expert Cheryl Rerick about how email deliverability works today, why Google, Yahoo, and Outlook filters matter more than ever, and what business owners need to fix if they want better open rates, more clicks, and more sales from their email marketing.
You’ll learn why deliverability is not just about copywriting, how domain reputation affects inbox placement, what changed with the new email sender rules, and why cleaning your email list is one of the most important things you can do right now.
They also talk about AI inbox filtering, engagement signals, and simple best practices every coach should follow to avoid the spam folder and improve email marketing performance.
In this episode, we cover:
- What email deliverability means in 2026
- Why emails go to spam even when you follow best practices
- New email rules from Google, Yahoo, and Microsoft
- How to improve email open rates and engagement
- Why cleaning your email list matters for deliverability
- The truth about the Gmail promotions tab
- How AI inbox filters affect email marketing
- Common email marketing mistakes coaches make
- Simple steps to keep your emails out of spam
RESOURCES MENTIONED
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If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!
CONNECT WITH MICHELLE:
Instagram: @themichellefernandez
Website: themichellefernandez.com