Nikonomics - The Economics of Small Business 227 - He Built a $200K Newsletter. Then launched a $100K Christmas Lights Biz with Jas Singh
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Sep 5, 2025 
Jas Singh, the founder of Winnipeg Digest, shares his entrepreneurial journey, turning a local newsletter with over 100,000 subscribers into a thriving business. He reveals a clever giveaway strategy that helped him rake in $5,000 in just one week for his seasonal holiday lighting company, all without a website! Jas discusses the merits of a seasonal business model, key marketing tactics, and how he plans to leverage his audience for future ventures. This is a fascinating dive into the power of community and innovative marketing.
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Newsletter As A Distribution Engine
- Jas uses the newsletter audience as a distribution channel to create and partner in new businesses.
- They act as a marketing arm and take profit splits with partners who handle fulfillment.
Pick Seasonal, Audience-Fit Businesses
- Choose a seasonal, high-LTV business if you want optionality to shut it down easily.
- Pick services where your audience's primary decision-maker matches your subscriber demographics.
Run A Giveaway Then Follow Up
- Use a giveaway to capture leads and follow up with non-winners as warm prospects.
- Frame the launch personally to leverage social capital and increase responses.