Inside the Playbook: Didier Morais on What a Music Publicist Actually Does

In this clip from The Manager’s Playbook, Didier Morais, found of Vital Versatility PR, breaks down the part of the music business most artists skip: storytelling and adaptability.

Because in today’s industry, music alone doesn’t separate you. Narrative does. And real music PR isn’t just press hits, it’s strategy, positioning, and audience expansion across traditional media, new media, and the platforms where fans actually live.

You’ll hear why managers and publicists need to listen deeper to find the real story, how lifestyle and identity can become fuel for artist branding and fan growth, and why the best PR teams know how to pivot when plans fall apart.

We get into real examples, including how Mickey Guyton’s love for basketball turned into a major cultural moment that drove one of her highest streaming days and what that teaches independent artists about building momentum beyond music outlets. We also touch on adapting in real time (yes, including a last-minute press conference pivot to a Wawa parking lot) and what it actually means to be “ready” for PR.

If you’re an independent artist, manager, or aspiring music executive trying to build systems, grow streams, and develop a real content and PR strategy across Instagram, TikTok, podcasts, and digital media, this clip is the playbook.

Simply put, a conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/00plMHeDM5JcAJkZv9UpLo?si=LbtAneI0QxOfiADies0SEw

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook