The B2B Playbook #168: How to Segment the Market for an Outsized Impact in B2B - PLUS the one thing most companies don't do after
We all have limited time, budget, and resources. So to make an outsized impact, small B2B marketing teams need to take a narrower approach to segmentation. But how do you actually do this? Marketing, sales and revenue expertd Adem Manderovic and George Coudounaris are going to share their proven process to not only segment the market, but deeply understand it and build trust with it.
You'll learn how to:
+ Identify your best-fit customers
+ Build a roadmap of their buying journey
+ Find out who is in-market vs out-of-market - so you know who to focus your attention on.
Even better - Adem will show you how to do this without the fancy tools and tech!
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00:00 Introduction: Sales-Marketing Alignment
03:00 The Predictable Revenue Model: Why It’s Broken
06:30 Market Segmentation: Your Competitive Advantage
10:00 Why Narrow Targeting Drives Better Results
13:30 Scoring Your Best Customers Effectively
17:00 Firmographics, Psychographics, and Personas Explained
20:30 Permission-Based Creative: Standing Out to Buyers
24:00 Educating the 95%: Out-of-Market Strategies
27:30 Cataloging the Market: A Step-by-Step Guide
31:00 Building Feedback Loops Between Sales and Marketing
34:30 Final Takeaways: Better Go-to-Market Strategies
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👥 Are you a B2B marketer in a small team??
💰 Need to bring in more revenue for your company (so sales and your boss love you??)
Get the:
🔹 strategy
🔹 templates
🔹 tools
So you have everything you need to drive more revenue for your brand.
See why other B2B marketers like you love The B2B Incubator
Check out: https://theb2bplaybook.com/demand-generation-course
S06 E168 - The B2B Playbook
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