London Writers' Salon

#045: Jay Clouse — Find Your Niche, Become a Professional Creator & Build Your Creative Platform. Learn To Experiment, Charge Without Guilt

Feb 4, 2023
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ADVICE

Start With Services, Build A Signature Product

  • Start with services to earn fast and then build one signature product to scale income over time.
  • Provide free value to attract an audience and funnel them toward your paid signature offer.
ADVICE

Run Everything As An Experiment

  • Treat every change as an experiment: make a prediction, run the test, then measure outcomes.
  • Use small, repeatable tests (bio tweaks, ads, product launches) to hone intuition and accelerate growth.
ANECDOTE

A Rebrand Driven By Audience Feedback

  • Jay rebranded from Creative Companion to Creator Science after audience feedback showed few associated him with 'creator.'
  • That renaming improved discoverability and led to clearer positioning for his work.
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