Bloomberg Businessweek eToro CEO Yoni Assia Sees Bitcoin Returning to 'All Time High'
May 12, 2026
Yoni Assia, co‑founder and CEO of eToro, keeps trading platforms and crypto front and center. Matt Atkenson, Ford Pro North America sales and operations lead, talks commercial vehicles and fleet software. They dive into eToro’s earnings, AI agent portfolios and Bitcoin’s comeback, plus Ford Pro’s small‑business programs, EV use cases, charging limits and software services.
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Retail Traders Chase Volatility Across Asset Classes
- Retail traders on eToro shift quickly between asset classes chasing volatility, moving from crypto into commodities like metals, oil, and natural gas.
- Yoni Assia notes retail investors often “grab beta” from institutions by buying dips during volatile days, increasing platform engagement.
Agent Portfolios Let AI Trade Users Money 24/7
- eToro launched AI agent portfolios that can trade parts of users' accounts 24/7 and analyze market indicators like EBITDA multiples.
- In two to three weeks the feature saw ~50% week-over-week growth and already enabled over 500,000 trades.
Use Different LLMs For Different Market Tasks
- eToro integrates multiple LLM providers because different models excel at different tasks: real-time info, developer tools, or enterprise knowledge.
- Assia cites Xgrok for real-time market data, Cursor for dev tools, and OpenAI for enterprise-level knowledge.