Ep 195 | How to Sell POD and Digital Products in the Same Etsy Shop -with Laura Geissert
Aug 21, 2025
In this discussion, Laura Geissert, a speech-language pathologist and Etsy entrepreneur, sheds light on effectively selling both print-on-demand and digital products. She shares strategies for minimizing customer confusion, highlights the unique benefits of targeting a niche market, and delves into common challenges she’s faced. Laura also emphasizes the importance of streamlining customer communication and how she leverages social media and her podcast to boost sales. Her insights into design tools and customer service philosophy reveal the secrets behind her success.
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Episode notes
Label Digital Listings Clearly
- When adding digital products to a POD shop, label listings clearly and use graphics to state "digital download only."
- Create templated quick replies and visual FAQs to answer common tech and printing questions quickly.
Anticipate Tech Questions
- Anticipate customer tech confusion and add troubleshooting documents into the Google Drive you share.
- Stay patient with buyers and build a FAQ file to reduce repetitive DMs.
Use Quick Replies And Visuals
- Use Etsy quick replies (snippets) for common messages and organize them into categories.
- Keep visual message assets on your phone to drop into DMs for faster replies.
