The Exam Room by the Physicians Committee The Vegan Message Mainstream Media Won't Air — Jane Velez-Mitchell Exposes Everything
Dec 4, 2025
Jane Velez-Mitchell, an Emmy-winning journalist and founder of Unchained TV, reveals how her plant-based streaming network is revolutionizing food media. She discusses the surge of interest in vegan storytelling, despite mainstream media's resistance. Jane shares insights on the meat industry's messaging war against veganism and highlights the fascinating history of the 1890s vegetarian movement. With over 20 million views on Unchained TV, she emphasizes the vital role of FAST channels in changing how we consume media and advocating for a more compassionate food system.
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Meat Industry's Messaging War
- The meat industry mounted organized messaging campaigns after Beyond Meat's success.
- Industry-funded advocacy reframes plant-based products as 'ultra-processed' to defend animal agriculture.
Reality Show Born From Real Rescue
- Pig Little Lies began when Simone rescued two pigs from a high-kill shelter and that rescue became a reality series.
- The show follows Mama and Papa Pig, a sanctuary move, and Mama's subsequent pregnancy.
Follow The Money Behind Coverage
- Mainstream news skews coverage because outlets follow the money of advertisers like fast food and pharma.
- Topics that threaten industry profits, like veganism or processed-meat harms, get muted or framed unfairly.