Surviving Outside Sales Becoming the Go-To Expert in Your Industry | SOS Ep. 369
The outside sales world offers abundant opportunities to reinvent your approach and grow your business, but success requires building a strong foundation that can withstand market changes and client turnover.
• Without the right foundation, your territory becomes vulnerable like a house of cards
• There's no such thing as status quo in sales – you're either growing or shrinking
• Recurring revenue models allow you to stack clients and grow more quickly than one-time sales
• Becoming the go-to expert means understanding how to elevate your buyer's future state
• Decision-makers constantly ask colleagues for referrals, making word-of-mouth invaluable
• Most important business decisions happen when you're not in the room
• Being recognized as an industry expert attracts warm leads and opportunities
• Small adjustments to your approach, presentation or appearance can enhance credibility
If you want to know more about becoming a go-to expert in your field, please reach out to me at mike@survivingoutsidesales.com or DM me on LinkedIn for a free consultation.
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