Masters of Scale Rapid Response: Aggressive sustainability, w/Lynn Jurich, CEO of Sunrun
Jan 28, 2021
Lynn Jurich, CEO of Sunrun, has led the charge towards aggressive sustainability in residential solar power. She discusses the surge in solar investment under the Biden administration and how her company navigates fierce competition, particularly from Tesla. Jurich reveals her bold move of spending $3 billion to expand during the pandemic and emphasizes the importance of long-term vision. She also touches on unique employee initiatives like the 'Lobatical' program, showcasing the role of corporate culture in driving innovation within the sector.
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Impact of Extreme Weather
- Extreme weather events increase awareness of the need for reliable energy solutions.
- This heightened awareness drives interest in solar and battery storage.
Solar Adoption Drivers
- Solar energy adoption is driven by cost savings and lifestyle improvements, not just environmental concerns.
- Green energy solutions offer both financial and environmental benefits.
Sunrun's Scale and Challenges
- Sunrun has 500,000 customers and has raised $9B for solar installations.
- Despite this scale, residential solar adoption is still low due to inertia and friction in the process.