Recorded live at IAB UK’s Last Thursday Club, this episode explores how publishers are navigating the new AI-powered media landscape – and where the human touch still matters most.

With insights from Cath Waller (Immediate Media) and George McMahon (UM Worldwide), hosted by IAB UK’s Director of Transformation, Sophia Haynes, the discussion covers everything from AI-assisted editorial tools to why trusted journalism is more essential than ever. Plus, find out how publishers are building stronger consumer relationships, protecting their IP and unlocking smarter content strategies in the age of AI.

Explore more in our Futurescape research: https://www.iabuk.com/futurescape

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How can publishers thrive in the AI ecosystem?