Skin Anarchy Ahsaki Báá LaFrance-Chachere , Founder and CEO of Ah-Shi Beauty
Sep 3, 2021
42:57
Ahsaki Baa LaFrance-Chachere, Founder/CEO of Ah-Shi Beauty, the first native American owned and operated luxury skincare and cosmetics brand in the united states.I am a proud dine (Navajo) tribal member and African American woman. The odds were against me as I faced social and economic challenges as a dark-skinned Native American. This gave me the fuel I needed to build Ah-Shi Beauty. I get to showcase that we as Native Americans/Indigenous people are diverse. We are not the pervasive image the media continue to perpetuate. In Navajo, Ah-Shi means: "This is me, This is mine." Ah-Shi Beauty - This is my Beauty! My customers set their own beauty standards. It is my responsibility that when my customers look in the mirror, they see themselves, feel empowered and continue to love the skin they are in. Ah-Shi Beauty has the opportunity to help the 500+ recognized reservations that are ignored. For the first time in history, we have a beauty brand with two locations that proudly operates both on and off a tribal reservation. I am in the position to expand and scale to exponential heights.All tribes across the country can relate to Ah-Shi Beauty. As the face of the brand, I am always pushing the narrative to show the world that we are here and our indigenous beauty will be recognized and respected. Ah-Shi Beauty is going to bring positive change to the beauty industry. We are a part of the movement that is resetting and reshaping beauty standards. The beauty industry can now include a member from the reservation at the table. I represent hope to my people. I am ready to work, learn and be the next Timeless Ionic Beauty Brand.--- Send in a voice message: https://podcasters.spotify.com/pod/show/skincareanarchy/messageSupport this podcast: https://podcasters.spotify.com/pod/show/skincareanarchy/support
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