Proof to Product 386 | How Do I Align My Product Release Cycles with Wholesale Buying Seasons with Katie Hunt
Mar 25, 2025
They discuss when and how often to introduce new wholesale products and why timing differs from direct-to-consumer. You’ll hear strategies for syncing launches with industry buying seasons and the importance of being early for key windows. The conversation covers benefits of batching, building repeatable release systems, and setting schedules and support to keep buyers engaged.
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Schedule Regular Wholesale Releases
- Release new wholesale products two to three times per year to stay relevant to buyers.
- Batch production and plan releases to reduce costs and streamline operations.
Align Releases With Buying Seasons
- Align your release schedule with industry buying cycles and trade show seasons so buyers are primed to purchase.
- Be ready slightly earlier to capture early buyers and seasonal demand.
Wholesale Timing Requires Intentionality
- Wholesale release cycles must be intentional and less fluid than direct-to-consumer launches.
- Consistent releases make your brand more desirable to buyers and sales reps.