Email deliverability in ecommerce with ASPEKT Founder Nikita Vakhrushev

This conversation is centered around email and SMS deliverability in e-commerce, with a focus on understanding technical aspects and predictability of email marketing results. Mariah Parsons. Head of Marketing at Malomo & Host of Retention Chronicles, and Nikita Vakhrushev, Founder of ASPEKT agency, shared their experiences with email marketing and discussed challenges such as recent deliverability rule changes and the importance of conducting audits to identify issues. Nikita added his experience in setting up deliverability audits and emphasized the need for proper technical setup and segmentation of email lists. The group emphasized the importance of prioritizing email deliverability, especially during peak seasons in ecommerce like Black Friday and Cyber Monday (BFCM).

Episode Timestamps:

• 5:51 Email marketing strategies and deliverability issues

• 11:28 Email deliverability audit process using Klaviyo

• 16:07 Email deliverability and segmentation strategies for improved open rates

• 22:00 Email deliverability and marketing vs. transactional emails

• 26:32 Email deliverability and technical setup for e-commerce businesses