In this episode we have Ms. Lourdes Felix Chief Executive Officer and Director of BioCorRx and President of BioCorRx Pharmaceuticals Inc. Gurus Lourdes takes us down the path of why being immersed in a market plan pays huge dividends for you and ultimately the patients you help. She underscores the value of market research and how it will not only help in product development but also help you connect and communicate with investors. Gurus Lourdes brings us terrific insights as to what it takes to be a CEO of a vibrant and innovative med tech company!