SPS 011: How To Start Blogging For High Profile Sites with Dorie Clark

Dorie Clark is a marketing strategy consultant, professional speaker, and contributor to the Harvard Business Review. She is the author of  Stand Out Networking,  Stand Out,  Reinventing You, and  Entrepreneurial You. Dorie is a former presidential campaign spokeswoman, and an adjunct professor of business administration at Duke University. In this episode, we talk about writing books and writing for high profile sites. 

Since her childhood, Dorie always wanted to write a book. In 2009, she decided to pursue her dream and make that happen. She came up with three great ideas and presented those to publishers, but soon discovered without having an established platform she wasn’t going to get a deal. That is when she decided to build a platform through blogging. She began by trying to get into some well-known publications like Forbes, Inc, and Huffington Post.

Dorie used warm leads to and referrals from friends to get an introduction with an editor and the fire publication she began blogging in was the Huffington Post. This led to other opportunities, and we learn how Dorie built a platform and her career to become the author, writer, and contributor that she is today.

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