Simple Wins How to Drive Revenue with In-House Content and Alex Sheridan
Are you tired of pouring money into a marketing agency only to receive generic posts and zero leads? It’s a common pain point for B2B founders: you’re getting attention, but you aren’t able to drive revenue from it. In this episode of Simple Wins, we sit down with Alex Sheridan to discuss why outsourcing your voice might be the very thing holding your business back and how building in-house content capabilities can change everything.
We dive deep into the "Three Cs"—strategy, systems, and skills—to help you stop being a "hero" and start being the "guide" your customers are looking for. We discuss:
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Brand Strategy: Why you need to position your client as the hero of the story and your business as the guide.
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Content Ecosystem: How to stop posting randomly and start building a cohesive strategy across LinkedIn, email, and video.
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In-House Content: The steps to building a lean, effective team that captures your brand’s true voice.
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Drive Revenue: Shifting from self-promotion to high-value education that builds trust and wins clients.
Alex Sheridan is the founder of Impax, where he helps seven and eight-figure B2B companies transition away from ineffective agencies to build internal content engines that produce measurable growth.
Make sure to go visit Alex at impaxs.com
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