26. The Art of The Scrappy Start: How To Focus On The One Thing With Sarah Apgar

In This Episode, You Will Learn About:

• Sarah's favorite quote by Winston Churchill "Success is not final, failure is not fatal: it is the courage to continue that counts."
• The decision to go fulltime in a hew idea, with a vision you cannot see, is the confidence to take the leap.
• Her product's early days decision about whether to set up her own factory or outsource the production.
• The ways to figure out the scalable version of your first draft (product/service).
• Hiring: How her partner was always worried about whether you brought the best people to the seats they created at the table. She realized you just need seats and a table first.
• Build your table first, pull up some chairs, and have people to work with before if you think they are the best people.
• Mistake: Didn't reach out fast enough to the community that was going to become her core market - took longer to evolve because she didn't work more quickly or more scrappy.
• Always start with every single person you work with and share with them an expectations document.
• The idea came about by way to extend her comradery as the army did.
• Wanted to create tools that mimic what she would have on the ground as a firefighter (hose and the strength training program.)
• People related adversity: identity who is in your inner circle and can be called on when you need them most. The real people are the ones you can call and be vulnerable with.
• Process related adversity: When you're staring at a problem it always feels bigger then it really is, so break apart the problem into bite-sized chunks that you can actually focus on. Look at the resources you have now to solve that problem - look at the alternatives in your vicinity to come up with a solution.
• MIlitary mental toughness to business life comes from the underlying support that we have (our village) breaking down problems into bitesize chunks to be able to move forward.
• There is always a way out, but it takes teamwork and time.
• Compartmentalization is important for business success.
• Overnight success does not exist!
• Behind every overnight success, is decades of blood, sweat, and tears.
• Sarah shares her five principles: 1 - Be the most curious person that you know, 2 - Always share what you're very best at, 3 - Set important milestones 4 - Practice nurturing your village 5- Always work during your state of flow.

Resources:

• Personal Website: Sarah Apgar Instagram: FitFighter FitFighter website: FitFighter ABC News: Coverage FitFighter Sizzler: YouTube

Being a wild woman: "Is smiling when no one else is smiling" ~ Sarah Apgar "Bucking up in the face of total chaos" ~ Sarah Apgar

-------- Renée Warren is an award-winning entrepreneur, a 7-figure business starter, and the founder of We Wild Women, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego.

She's a mom to Irish Twins (not planned), a published author, and a drummer.

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