Under the Influence with Jo Piazza

Just a Busy Season and Other Lies We Tell About Motherhood

Jan 15, 2026
Taylor Wolfe, known as The Daily Tay, is a social media creator and author who shares the messy truths of motherhood. In this conversation, she hilariously dives into her new book, discussing the never-ending 'busy season' of parenting, the struggle with breastfeeding shame, and the harsh reality of online mom-shaming. Taylor reveals her journey from a 2009 blogger to a booming media entrepreneur, how she manages virality and trolls, and the impact of one cruel comment versus a hundred compliments. This episode is a candid exploration of motherhood and societal pressures.
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ADVICE

Write Fast To Capture The Moment

  • Move fast on timely books: Taylor wrote Just a Busy Season in four months to capture a cultural moment.
  • Prepare research and audience insight beforehand to sustain high daily output like 3,000 words.
ANECDOTE

Book Grew From Instagram Responses

  • Taylor created Just a Busy Season from recurring Instagram conversations about "busy season" and postpartum struggles.
  • She expanded viral social posts that resonated into fuller chapters about breastfeeding and hormones.
ANECDOTE

Breastfeeding Shame And Troll Messages

  • Taylor struggled to breastfeed and received cruel messages like "only selfless mothers can breastfeed," which deeply hurt her.
  • She turned that experience into satire characters like a "mom troll" to process attacks.
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