The Futur with Chris Do 257 - Expert Advice — with Keir McLaren
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Sep 6, 2023 In this discussion, Keir McLaren, a former business coach and mentor, provides invaluable insights into the challenges faced by entrepreneurs. He emphasizes the importance of financial health, effective pricing, and specialization in a competitive market. The conversation also touches on balancing creativity with business demands, setting boundaries in professional relationships, and the common pitfalls of undervaluing creative services. Through personal anecdotes, McLaren highlights the transformative power of mentorship and the need for adaptability in achieving business success.
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Retainer Management
- Be mindful of retainers, ensuring time spent aligns with compensation.
- Track time accurately to avoid overworking and maintain profitability.
Key Partnership Questions
- When evaluating business opportunities, assess the following key areas: trust in potential partners, their honesty, and the potential for profit.
- If any of these raise concerns, reconsider the partnership or venture.
Niche Down for Success
- Identify a niche market where your skills and experience can be valuable and competitive.
- Focus on providing unique value within that niche to attract and retain clients.