#504: Online marketing for extraverts - Tash Corbin, Heart-Centred Business Podcast

Full article and show notes available at: tashcorbin.com/504

Online Marketing for Extraverts

Even though I’m always open about the fact that I’m an extravert, I know most of my podcasts aim to reassure and support the introverts in my audience. I’m all about inclusion, and I want everyone to feel seen, especially since a lot of the online business space is built with introverts in mind. But in this episode of the Heart-Centred Business Podcast, I want to speak directly to my fellow extraverts. I don’t think people realise just how hard working online can be for us – especially when connection is what gives us energy.

If being around people is your number one battery charger, suddenly working alone from home can be so draining. That’s what I want to talk about today: how extraverts can thrive in online marketing, even when most of the advice out there comes from introverts – and often, for introverts.

Why Most Online Business Advice Is Made for Introverts

I’ve noticed something: so many of the most well-known online business owners are happy, successful introverts. In Australia, we have Denise Duffield-Thomas, Leonie Dawson, Tina Tower, Emily Osmond, and Julie Parker – all introverts. In the US, there’s Rachel Rodgers, Marie Forleo, Amy Porterfield. Honestly, it’s hard to think of extraverted women who are prolific in the online space.

A lot of times, people are surprised to find out that folks like Denise are actually introverts because they’re such prolific content creators. But the truth is, the structure of online business – where you can create content from your couch and connect with people digitally – tends to be much more introvert-friendly. You don’t have to be “on” with a crowd of people all day; interaction can be curated and limited.

Because of this, it’s easy for extraverts to accidentally build their businesses in an introvert-friendly way, simply because that’s what’s being modeled for them. Suddenly, you realise you’re isolated, feeling low on energy, and missing that face-to-face contact.

...full article available at: tashcorbin.com/504

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