SPS 075: Using Publicity & Influencer Marketing To Sell NEEDTOBREATHE Albums And Grow A Treehouse Business with Seth & Tori Bolt

Today, joining me is Seth and Tori Bolt. Seth is a book author, Grammy-Nominated artist, and the bass player and founding member of NEEDTOBREATHE. Tori has created Bolt Farm Treehouse and has a background in television.

The first record deal NEEDTOBREATHE signed was in 2005, which took years to achieve for his band. “Typically, the longer you build something and the slower it grows, the stronger it is and the longer it lasts.” Seth’s advice is to think of growing your business for the long term.

Seth has taken advertising to the next level. His record label set him up with late-night show performances, even in the pandemic. NEEDTOBREATHE had PR opportunities through the music scene, popular magazines, and podcasts.

Tori says that her entrepreneurship aligned with her bigger goal. “For me, Bolt Farm Treehouse and being an entrepreneur allowed me to align with my bigger vision goals because it was about having purpose and hearing other people’s stories and doing something with impact.”

Both pieces of advice to make something amazing, and your project will attract people when they know you really care. Of course, marketing and PR are a big part of getting the word out about your business. Make sure to tell the world about your company!

Listen in to find out what to expect at Bolt Farm Treehouse, how to find local press opportunities, and how to target niche markets to advertise your product or company.

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