Digital Rights Management (DRM): Media Companies’ Next Flop?

Big media players are accustomed to watching the ratings for the most popular music video and book content but perhaps they should pay more attention to how consumers feel about three letters at the bottom of most charts -- DRM which stands for digital rights management. Broadly defined DRM encompasses multiple technologies that control the use of software music movies or any other piece of digital content. But media companies are risking a consumer backlash by deploying overzealous systems with draconian restrictions say experts at Wharton who also question whether DRM is worth the effort whether it will survive and what the best approach is for balancing the rights of consumers with the rights of content creators.

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