Join us with John Sage founder and CEO of Sage Traveling and Accessible Travel Solutions to explore how inclusive design, empathetic training, and honest information transform guest experience and the bottom line. We dig into the three pillars of accessible travel—facilities, customer service, and information—and show how aligning all three removes risk, builds confidence, and drives bookings. You’ll hear why the cruise industry is ahead, how certification and staff training create repeatable excellence, and where hotels can catch up despite fragmented ownership. We also talk candidly about the industry’s blind spot: marketing. If 20% of the population never sees targeted messaging or detailed accessibility pages, brands are leaving money and trust on the table.

We bring it home with practical steps any destination can take without a huge budget: start with training. John highlights opportunities for meetings and events, the economic power of seniors traveling in shoulder seasons. Along the way, we spotlight Bentonville’s promising foundation—world-class museums, trail culture, and a growing commitment to clarity—and how better information can turn interest into confident trips.

A New American Town is here to help you plan your trip to Bentonville, Arkansas. From guides, events, and restaurant highlights. Find all this and more at visitbentonville.com and subscribe to our newsletter. Follow us on Facebook, Instagram, TikTok, X, and LinkedIn.

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Accessible Travel: Good for Humans and Local Economies