Everybody in the Pool E133: How a Little Tracker is Making Supply Chains Greener with Tive
Trillions of dollars worth of goods move around the planet every year, and a shocking amount is lost, spoiled, or discarded. That wasted food, medicine, and equipment isn’t just a business problem; it’s a massive, underappreciated climate problem.
This week on Everybody in the Pool, Molly talks with Krenar Komoni, CEO and founder of Tive, a supply chain visibility company that helps businesses track and monitor shipments in real time. What started as a GPS tracker for his father-in-law's trucking company has grown into one of the fastest-growing companies in supply chain tech. Tive’s small-but-mighty trackers don’t just follow a shipment’s location — they also monitor temperature, light, and shock along the way, helping businesses intervene before a load of strawberries (or a shipment of vaccines) becomes a very expensive, very wasteful problem.
We talk about:
- Why real-time shipment visibility is a key ingredient in creating a greener supply chain
- How temperature monitoring can save hundreds of thousands of dollars of food and medicine from going to waste
- What "permanent disruption" and climate change means for global supply chains
- How route data is helping companies find faster, more fuel-efficient paths they didn't know existed
- Tive's commitment to sustainability in its own products, including lithium-free trackers and a tracker recycling program
- Why AI agents will be hungry for real-time supply chain data, and what that could unlock for global efficiency
- Krenar's 10-year vision: tracking 5-10% of all global shipments (and why that would be a very big deal)
Links:
- Tive: https://www.tive.com/
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