The Curiosity Shop with Brené Brown and Adam Grant

Brené with Doug Conant on Finding & Telling Your Leadership Story

10 snips
May 3, 2021
Doug Conant, former CEO of Campbell Soup Company and author of "The Blueprint," shares insights on crafting effective leadership stories. He discusses how personal narratives shape leadership style and foster trust in teams. Conant emphasizes the importance of vulnerability, especially during tough transitions, and reveals the power of storytelling to transform workplace culture. He also reflects on his journey to authenticity after losing his corporate job, highlighting the role of meaningful connections in overcoming challenges.
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INSIGHT

Your Life Story Is Your Leadership Story

  • Your life story is foundational to your leadership style — the people and moments that shaped you become your most authentic model.
  • Conant argues leaders who mimic outside scripts are stuck; embodying your story creates credibility and sustainable behavior.
ADVICE

Build An Entourage Of Excellence From Influencers

  • Identify your Entourage of Excellence: list people who influenced you, then create a tapestry of their standards and care.
  • Use those remembered behaviors as the template for how you lead others daily.
ANECDOTE

Campbell Turnaround Focused On Workplace First

  • Doug recounted turning around Campbell Soup Company by prioritizing 'win in the workplace' then marketplace, recasting top leadership and focusing on mission.
  • He replaced ~300 of 350 leaders, raised employee engagement to Fortune 500 best, and led market turnaround over a decade.
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