The Growth Podcast

How to Design with AI | The Complete Guide for PMs with Xinran Ma

29 snips
Feb 21, 2026
Xinran Ma, AI product and design expert who runs the Design with AI newsletter and teaches AI-for-design workflows. He breaks down AI design into prompting, ideation, prototyping, workflows, and conscious checks. Hear demos of custom GPTs that generate PRD-style specs, rapid prototyping tools like Lovable and Google AI Studio, and workflows for redesigning existing pages with high-variability options.
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INSIGHT

Visual References Dramatically Improve Output

  • Visual references anchor AI outputs strongly; uploading screenshots or style examples massively improves quality over text-only prompts.
  • Xinran Ma recommends 2–4 visual references to show what 'modern and minimal' actually means.
ANECDOTE

Figma Make Adoption Varies By Region

  • Designers in the U.S. use Figma Make a lot because paid plans unlock it, while adoption outside the U.S. lags despite Figma access.
  • Xinran Ma observed regional differences in uptake that surprised him during conversations with global designers.
INSIGHT

Conscious Design Means Human Oversight

  • Being conscious means keeping human intentionality and awareness of hallucinations, biases, and low-quality insights.
  • Xinran Ma stresses human-in-the-loop, empathy, diverse perspectives, and auditing AI outputs as core responsibilities.
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