The Best One Yet đ âKars 4 Kimsâ â Formula 1âs girlfriend bet. Robinhoodâs platinum card. Iranâs Insider Predicting. +Burger King bites back
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Mar 6, 2026 A rapid look at Formula 1âs U.S. play, from Cadillacâs team move to Apple streaming and Kardashian attention. A flashy $695 platinum card that tries to rewrite fintech signaling. A high-stakes prediction market that paid big on Iran and raised national security questions. Quick bites on fast-food product wars and other pop-biz news.
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How F1 Became Americaâs New Sports Obsession
- Formula One's U.S. expansion turned it from niche to mainstream via streaming, Netflix's Drive to Survive, and three U.S. races.
- Apple streaming the full season and Cadillac joining as a $450M 11th team raised expectations and pushed F1 stock to 44x earnings.
Cadillacâs $450M Bet To Rebrand As Luxury
- Cadillac paid $450 million to enter F1 and use the sport for luxury-brand elevation.
- That push follows Cadillac's best sales year in a decade and Escalade surge, showing marketing-to-sales payoff.
F1 Stock Already Prices A Perfect Season
- F1's stock reflects built-in success expectations after Liberty Media's buy; it's up ~16% annually but trades at lofty multiples.
- Trading at over 44 times EPS signals the market has priced a very strong 2026 season into shares.