Both the events and travel industry have been hit hard as a result of the pandemic. So what happens to companies that deal in both travel and events at the same time? How does a company pivot when both its core industries have taken significant damage because of global lockdowns?
To expand on this, we got in touch with Yeoh Siew Hoon, the editorial director of Northstar Travel Group Asia and the founder of WiT (Web in Travel), a multi-location event that gathers the biggest innovators in the travel-tech scene on the same stage, every year. However, this year Siew Hoon and her team will have to figure out how to take all the content that was designed for a live platform and deliver it online instead.
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