The importance of involved fathers with Geoff Brailey

Those tasked with the important job of parenting Generation Alpha are likely to be those of Generations X and Y.

While most Baby Boomers were shaped in households where fewer mums worked outside the home, today the majority of parents are two-income earning.

Along with the massive increase in the proportion of mums working full-time, expectations towards fathers have also changed, as many have become more actively involved in child-rearing.

From attendance at parent–teacher nights and class concerts, to the school drop-off, pickup, and taking parental leave; it’s the dads of Generation Alpha, not just the mums, who are stepping up.

In celebration of Father’s Day in Australia this upcoming weekend, our host, Ashley Fell, sits down with social researcher and Director of Solutions at McCrindle, Geoff Brailey, to discuss the important role of fathers in our society.