206[Entrepreneurship] How to dominate any market by leveraging the power of category creation - w/ Chris Lochhead, Author of Play Bigger

Don't try to beat the competition. Instead make it irrelevant by:

1. Defining a new category
2. Developing the category
3. Dominating the category

Legendary Marketer and 3-time CMO Chris Lochhead will show you exactly how to do that in this episode.