The Herd with Colin Cowherd

THE W.A.D.E. Concept - WEEK IN REVIEW - Moses Itauma Fight week, UFC PPV is GONE, Darren Till and Luke Rockhold face to face and more...

Aug 17, 2025
In a thrilling week of combat sports, predictions for the Moses Itauma vs. Dillian White showdown take center stage. The implications of a major shift in UFC broadcasting rights raise questions about the future of fighter compensation. Tensions escalate as Darren Till and Luke Rockhold prepare for a fiery face-off, marked by psychological tactics and fierce rivalry. Additionally, insights on upcoming fights, including UFC 319, offer a glimpse into fighters' strategies and match dynamics, making for an exciting week in the ring.
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INSIGHT

Unified Platform Builds Stars Faster

  • UFC's unified distribution can build stars faster because undercards get national exposure.
  • Boxing's fragmented platform approach hinders similar star-building momentum.
ADVICE

Replace Pay-Per Points With New Payouts

  • The UFC must replace pay-per points with a fair fighter compensation mechanism tied to new streaming revenue.
  • Ensure champions and top draws get meaningful revenue share as distribution models change.
ANECDOTE

Face-Off Sparks Steroid And 'Frail' Taunts

  • Darren Till taunted Luke Rockhold at the face-off, accusing him of steroid use and frailty.
  • Rockhold pushed back calmly, denying allegations and trading barbs about their careers.
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