The Forecast Myles' Forecast | Sep 22, 2025
Sep 22, 2025
In this engaging conversation, digital strategist Myles Bugbee discusses the alarming issue of digital ad waste and its impact on elections. As the founder of the Receipts tool, he outlines how this innovative diagnostic tool can expose hidden costs and improve transparency in media buying. Myles shares insights on industry vulnerabilities like fee stacking and fraud, while emphasizing the importance of quality inventory to reach persuadable voters. With compelling case studies and actionable advice, he highlights how Receipts can revolutionize campaign spending.
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Nickname From Senator Tester
- Myles earned the nickname 'Mr. Technology' from Senator Jon Tester during the 2018 campaign.
- He credits Montana as a proving ground for reaching persuadable Trump voters.
Audit Intermediaries For Real Value
- Ask which intermediaries add inventory or data value versus who are toll collectors.
- Prioritize cutting rent-taking middlemen so more budget reaches voters or premium inventory.
Targeting Often Overpromises
- Targeting precision is often illusory and causes geo-leakage and waste in CTV buys.
- IP-based geo can misplace 30–40% of impressions, undermining state-level campaigns.