Coming to America with Cupra CEO Wayne Griffiths

MotorTrend's Ed Loh & Jonny Lieberman sit down with Cupra CEO, Wayne Griffiths! After much success in the European market, Cupra will be heading to the U.S.!

0:35 - QOTD - Why aren't Independent Gas Stations adding EV Chargers?
5:19 - About Cupra
8:55 - Introducing Cupra! Success in Europe and Plans for the US.
13:12 - Understanding the US Market and Consumer Preferences.
22:36 - Cupra's Product Strategy and Future Offerings.
25:58 - Volkswagen Group.
31:20 - Cupra's Unique Product Strategy.
34:00 - Understanding the U.S. Market Dynamics.
35:05 - Building Brand Desirability Over Awareness.
39:47 - Lessons from Past Automotive Launches.
44:00 - Flexibility in Powertrain Strategy.
45:00 - Rollout of Electrification.
48:34 - Designing for the Driver Experience.
51:46 - Wayne Griffith: A Journey Through Cars.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.