Profitable Mindset #293: Mom, Dad, a Daughter-in-Law - and the Marketing Magic that Transformed Their Farm 🌸
FREE Master Class:
The Farm Marketing Fix
What happens when a family-run farm stops trying to out-advertise everyone and starts genuinely loving their customers instead? Magic. That's the only word for it.
Craig, Melynda, and Ellie Koetsier are a third-generation retail greenhouse in Grand Rapids, Michigan (find them at koetsiers.com). They spent years cycling through every marketing tactic out there: local newspapers, billboards, radio, TV, direct mail coupons, digital agencies. Lots of money spent. Little they could track. And a constant, nagging feeling that they were interrupting people rather than serving them.
Then Craig stumbled onto The Profitable Farmer podcast, started devouring every episode, and eventually joined the coaching program. What shifted? They stopped chasing tactics that felt wrong and started building real relationships — through email marketing, authentic storytelling, and a community-first mindset.
Now Ellie gets stopped in grocery stores by people who say, "You're the one who writes the emails!" Customers come to their classes, pay their prices without blinking, and return season after season — not because of a coupon, but because they trust the Koetsiers.
In this episode, we talk about: why relationship marketing works when interruption marketing doesn't, how to write emails that make customers feel seen, transferring a marketing mindset to your staff, pricing without guilt, doing it scared (especially as a self-proclaimed perfectionist), and why failure really is just feedback — and freedom — to try another way.
If you've ever wondered why people aren't buying from you — and what to actually do about it — this episode is your answer.
Chat with us to see if The Profitable Farmer can break you out of marketing misery.