Ahrefs Podcast Copywriting Is a Dead Skill | Neville Medhora
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Jan 6, 2026 
Neville Medhora, founder of Copywriting Course and SwipeFile.com, dives into the shifting landscape of copywriting in the age of AI. He highlights the dangers of relying on fully automated content, which often disappoints. Neville discusses the decline of generic how-to blogs, emphasizing the rise of personalized content. He shares his efficient 'Voice Ramble' technique for fast writing and stresses that developing good taste is the new essential skill for writers. Join him to explore how strategic thinking will shape the future of copywriting.
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AI Eats Low-Level Copy First
- AI already outperforms about 90% of writers at speed and consistency.
- Low-level copy jobs will disappear while high-level creative work remains valuable for now.
Companies Overcorrect To All-AI Then Rebound
- Neville describes companies going all-in on AI content and then returning after poor performance.
- He says many come back seeking human help to fix the AI-created "slop."
How-To Content Gets Commoditized
- Generic how-to and SEO-focused blog posts are being commoditized by AI and lose differentiation.
- Personal, experience-based posts and unique angles are becoming more valuable again.