Inside Aesthetics Ep 214 The Business of Injecting (Chapter 8) | Kelly George
Episode 214 hosts Kelly George (Registered Nurse based in Tamworth, Australia)
Kelly is based in regional New South Wales. Originally working in the marketing department for Allergan Aesthetics, Kelly became a nurse injector and has since become a respected speaker & business coach.
'The Business of Injecting' episodes host injectors to discuss all aspects of their business. We analyse their struggles and challenges, difficult decisions, friction points that aren't yet solved, financial concerns, staffing, hiring, firing and other relevant topics for aesthetic business owners.
00:00 Introduction 01:03 Meet Kelly George 04:55 From Pharma to Nursing 10:59 Starting a Clinic in a Regional Town 18:27 Building a Business From Scratch 26:25 Creating a Premium Patient Experience 33:29 Selling Without Selling 41:37 Hiring and Retaining the Right Team 48:53 Staff Culture and Leadership Style 52:09 Planning Growth and a Second Clinic 61:45 Challenges With Staff and Trust 68:49 Hiring Strategy and Team Fit 76:38 Pay Models and Staff Incentives 80:09 Compliance and Clinical Standards 86:34 Choosing Devices and Services 90:43 Expanding Into Body Treatments 95:25 Final Advice and Wrap Up