The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business 679: Harnessing the Lucrative and Satisfying Power of Being YOU
Jun 19, 2023
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Paid To Watch TV: Promo Writing Years
- Laura landed her dream job writing TV promos and countdown scripts, which felt like getting paid to watch TV.
- She worked there for years before being let go and pivoting again.
Getting Let Go Forced Her Reinvention
- After a nonrenewal of a six-figure contract, Laura used a website and email list to transition to freelance and online courses.
- Marie Forleo taught her basics like opt-ins and email lists that became her business gold.
Authentic Voice Outperforms Perfect Alignment
- Laura wrote personal emails and stories that built a small but devoted audience even when the content didn't match the freebie.
- That authentic voice led people to hire her for copy they felt was 'human.'