S17 E03: Mike Giannattasio, President of Leica Camera Americas

Among the plethora of camera brands on the market, none is as synonymous with luxury as Leica. Scott Kerr welcomes Mike Giannattasio, president of Leica Camera Americas, to discuss how Leica has not only survived, but thrived, in the smartphone era, how Leica’s 35mm innovations and the original Leica I helped invent modern street and documentary photography and why younger creators are rediscovering “real” cameras and what Leica’s resurgence says about authenticity and analog craft. Mike also talks about Leica’s expansion into sport optics, projection, and mechanical watches as extensions of its precision‑engineering DNA, collaborations with luxury brands like Hermès and Moncler. Plus: Why the Leica community has been described as a cult-like subculture.

Featuring: Mike Giannattasio, President of Leica Camera Americas (leica.com)

Host: Scott Kerr, Founder & President of Silvertone Consulting

About: The Luxury Item is the leading podcast on the business of luxury, and an important resource for global industry decision makers who want to stay one step ahead. Listen to insightful conversations with leaders of the world's most influential luxury brands as they share the latest trends, insights, and strategies that are helping them forge a strong path forward.

Let me know what you think of the show. Email me at scott@silvertoneconsulting.com

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