Marketing #Unfiltered Ep 208 | The difference between building your list and building authority (and what to do about it)
In this episode, Sophia breaks down why relying on guest appearances keeps you positioned as a supporting character and how hosting your own rooms accelerates authority, list growth, and leverage.
We Cover:
- The psychological difference between guesting and hosting, and why building the room shifts perception fast
- Why audience size isn’t the real authority play and what is
- The compounding power of hosting so you can MAKE time to create your own thing (especially if one of your go-to excuses is that you don't have any)
- How to think strategically about flops, promotion, and collaboration expectations so you don't let any fears hold you back
- The 3 filters to decide what you should host so it doesn't end up being a waste of time
If you’re ready to be a bigger deal, this episode (and perspective shift) is a must.
RESOURCES + SPONSORS:
This episode is brought to you by Mindi Huebner's CEO Identity Quiz.
Are you a high-achieving woman who knows what it’s like to overwork, overthink, or overdeliver because that’s how you’ve always done it? BUT if we got really honest, maybe those same habits are essentially sucking the life out of you and you're ready to admit they're not working for you.
The truth? You might be operating within the wrong identity.
Learning the correct identity doesn't just move you forward faster, it puts you back into alignment so you stop burning yourself out.
Take Mindi's quiz, learn your CEO identiy, and get built-for-your-CEO-type tips and enhancements, for free: mindihuebner.com/ceoquiz