74. Tony's Chocolonely's Head of North America, Dusan Vujovic: “Transparency isn’t a marketing strategy. It’s a responsibility.”

In this episode, Paula Macaggi sits down with Dusan Vujovic, Head of North America at Tony’s Chocolonely, to explore how the Dutch-born chocolate brand is rewriting the rules of ethical business in the U.S. retail landscape. From turning a mission into a movement to breaking into a competitive $4B market, Dusan shares how Tony’s combines bold storytelling, radical transparency, and uncompromising taste to win shelf space and consumer trust — all while pushing the industry toward a more just and sustainable future.

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