EP 29: Ediuska Laurens – What's Possible: Leverage Your Expertise, Lean Into Your Big Vision, and Build a Purpose-Driven Business

Nov 19, 2020

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You DON’T need to do things just like your peers. And actually—you SHOULDN’T!

By taking a leap and doing things differently—even if you’re just getting started in a new business—you stand out which goes a LONG way in getting noticed. And getting noticed means getting tons of recognition through speaking engagements, awards, and panel invites that show her off as an expert, just as our guest will share it this episode!

In the “What’s Possible” series here on the podcast, I’m chatting with entrepreneurs who’ve experienced tremendous transformations despite everything else happening this year through my program LEAP To Badass Authority.

These badass entrepreneurs are members of my program, LEAP To Badass Authority. It’s pretty incredible what can happen in a year or less when you stay focused on taking leaps every day to get closer to your goals, have a support system to keep you accountable, help you make strategic decisions and pull you up when you falter.

Today I’m speaking with Badass Business owner, Dr. Ediuska Laurens. Ediuska is an entrepreneur, innovator, and two-time patent holder with expertise in medical device product development, regulation, and quality—and she wants to use the magical powers of SCIENCE & know how of INDUSTRY, to help the most vulnerable populations.

She has a BS in Aerospace Engineering, and MS in Mechanical Engineering, and a doctorate in Biomedical Engineering, and she spent nearly a decade at the Fortune 500 medical firm, Stryker, leading a global team that developed pediatric Craniomaxillofacial implants from concept to global commercialization. So needless to say, she’s got the chops and the background to make big things happen.

Ediuska is the founder of Genius Shield, a compliance management and regulatory readiness company that shields and de-risk medical innovators and investors so they can launch compliant medical solutions seamlessly and safely to the global market.

Tune into this episode to hear:

How Ediuska knows exactly what to do each day to build her reputation online, market her brand, and increase her visibility to attract top-tier clients that she can help save the world with her genius
Why standing up and standing out goes a long way to getting you noticed QUICKLY
How in less than a year, Ediuska developed a brand voice that’s getting her recognition and invites to prestigious events like the United Nations Women and Girls in Science Assembly

Learn more about Ediuska Laurens:

EP 29: Ediuska Laurens – What's Possible: Leverage Your Expertise, Lean Into Your Big Vision, and Build a Purpose-Driven Business

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